Monday, August 17, 2009

Oh, Poor Lego

David Weinberger is one of my favorite authors on information and the interweb. He creatively picks apart truisms with great insight and then is kind enough to share his thoughts with the rest of us. (He also wrote parts of The Cluetrain Manfesto, which everyone needs to read but doesn't know it.) His discussion of Staples and how it arranges its goods for sale is, dare I use the cliche, a tour de force and a good example of how his brain works (I think). (You can find that bit at the beginning of Everything Is Miscellaneous.)

Anyhoo, David recently wrote a blog post on how LEGO, one of my favorite companies--a company that revived itself by choosing to listen to its customers--has taken a giant step backward by pissing off the people who spend lots and lots of money buying its bricks. Not a smart move. I hope it's not a sign of more cluelessness to come.

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