Poor Lego, part deux

Interesting article in the New York Times this weekend on Lego and its expansion, and especially its Hollywood tie-ins. The article is almost entirely praiseworthy of Lego's business success (it is a story in the Times business section), but it feels to me like the company has moved from a realization that its fans own the brand to an attitude exemplified by this quote:

"Nowadays, Mr. Meyer says, 'you have to design for Lego. If you want to design for yourself, go be an artist.'”

I can almost see the smug, self-satisfied smile on his face as he says it.